Impact of the intervention was measured by using a cluster randomized control trial. There are two arms: an intevention arm which received the Projecting Health (PH) curriculum, and a control arm which did not receive the intervention. The PH intervention was not part of the research study and was separately funded and implemented. The purpose of the study was to assess the impact of the PH intervention in increasing knowledge and changing immunization practices of the women between ages 18 and 45 exposed to the video messages on select immunization areas. The information collected during the baseline and endline study will be used to inform impact of video messaging as a tool to increase knowledge and change behaviors in key immunization areas. The research was conducted in 72 villages in Uttar Pradesh, India. The study participants are women between 18 and 45 years with a child between 6-17 months, the women’s husbands and mother-inlaws, and frontline healthcare workers residing in the intervention blocks. The participants were asked for their written consent to participate in an interview that lasted about one hour, asking them about their knowledge of key immunization health topics and video exposure. There was no direct benefit to the participants as a result of participating in this study.