The cosmetic industry is witnessing a major transformation with the rise of cosmeceuticals, the fastest growing sector in natural personal care. Plant-based formulations are gaining importance as animal-derived ingredients are gradually losing public acceptance due to ethical concerns and safety issues.

Consumers today increasingly prefer herbal and Ayurvedic products, appreciating their natural origin, minimal side effects, and long-standing traditional use. However, most face creams currently available in the market, despite being labeled as natural or herbal, often contain synthetic bases, emulsifiers, pigments, and artificial fragrances, which compromise their authenticity and long-term safety.

Within the wide spectrum of herbal cosmetics, Ayurvedic face creams for daytime use have become particularly popular, as they are formulated to provide hydration, nourishment, protection against environmental stressors, and support for maintaining a healthy skin tone throughout the day. Unlike synthetic creams, these formulations are prepared entirely from herbs, natural oils, and plant-based ingredients, which supply essential nutrients and act as natural protectants.

The present study is designed to formulate and evaluate an Ayurvedic day face cream, focusing on its role in moisturizing, protecting, and enhancing the skin’s natural radiance during the day. Additionally, the study aims to establish the efficacy and safety of this Ayurvedic formulation in comparison with conventional synthetic face creams.