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CTRI Number  CTRI/2025/09/095239 [Registered on: 22/09/2025] Trial Registered Prospectively
Last Modified On: 22/09/2025
Post Graduate Thesis  Yes 
Type of Trial  Observational 
Type of Study   Cross Sectional Study 
Study Design  Other 
Public Title of Study   Understanding Public Knowledge and Attitudes Towards Buying Medicines Online in India 
Scientific Title of Study   Assessing Customers Attitude and Perception Towards E-Pharmacies in India via Cross-sectional Survey and Customers’ Online Reviews Analysis 
Trial Acronym  NIL 
Secondary IDs if Any  
Secondary ID  Identifier 
NIL  NIL 
 
Details of Principal Investigator or overall Trial Coordinator (multi-center study)  
Name  Shamsuzzaman Ansari 
Designation  Research Scholar 
Affiliation  IIHMR University 
Address  Research Scholar Room, School of Pharmaceutical Management, IIHMR University
1, Prabhu Dayal Marg, Near Sanganer Airport, Maruti Nagar
Jaipur
RAJASTHAN
302029
India 
Phone  9953826987  
Fax    
Email  shamsuzzaman.j20@iihmr.in  
 
Details of Contact Person
Scientific Query
 
Name  Dr. Sudhinder Singh Chowhan 
Designation  Associate Professor 
Affiliation  IIHMR University 
Address  Faculty Room, School of Pharmaceutical Management, IIHMR University
1, Prabhu Dayal Marg, Near Sanganer Airport, Maruti Nagar
Jaipur
RAJASTHAN
302029
India 
Phone  9953826987  
Fax    
Email  sudhinder@iihmr.edu.in  
 
Details of Contact Person
Public Query
 
Name  Shamsuzzaman Ansari 
Designation  Research Scholar 
Affiliation  IIHMR University 
Address  Research Scholar Room, School of Pharmaceutical Management, IIHMR University
1, Prabhu Dayal Marg, Near Sanganer Airport, Maruti Nagar,
Jaipur
RAJASTHAN
302029
India 
Phone  9953826987  
Fax    
Email  shamsuzzaman.j20@iihmr.in  
 
Source of Monetary or Material Support  
IIHMR University 1, Prabhu Dayal Marg, Near Sanganer Airport, Maruti Nagar, Jaipur, Rajasthan 302029 
 
Primary Sponsor  
Name  NA 
Address  NA 
Type of Sponsor  Other [NA] 
 
Details of Secondary Sponsor  
Name  Address 
NIL  NIL 
 
Countries of Recruitment     India  
Sites of Study  
No of Sites = 1  
Name of Principal Investigator  Name of Site  Site Address  Phone/Fax/Email 
Shamsuzzaman Ansari  IIHMR Bangalore  Room Number 11, Faculty Block, 319, Post 1, near Thimma reddy layout, Vinayaka Layout, Electronic City, Hulimangala, Bengaluru, Karnataka 560105
Bangalore
KARNATAKA 
09953826987

shamsuzzaman.j20@iihmr.in 
 
Details of Ethics Committee  
No of Ethics Committees= 1  
Name of Committee  Approval Status 
Institutional Review Board, IIHMR University, Jaipur  Approved 
 
Regulatory Clearance Status from DCGI  
Status 
Not Applicable 
 
Health Condition / Problems Studied  
Health Type  Condition 
Healthy Human Volunteers  The study will involve common people to understand their attitude and perception towards online pharmacy. 
 
Intervention / Comparator Agent  
Type  Name  Details 
Intervention  Nil  Nil 
Intervention  Nil  Nil 
 
Inclusion Criteria  
Age From  18.00 Year(s)
Age To  70.00 Year(s)
Gender  Both 
Details  Any individual aged 18 years and above, and should be residing in India. 
 
ExclusionCriteria 
Details  Who can not reads English will be excluded from the study as the survey will be done in English language. Also, those who make online purchase of medicines, they know English as all online pharmacies have their app in English only. 
 
Method of Generating Random Sequence   Other 
Method of Concealment   Other 
Blinding/Masking   Not Applicable 
Primary Outcome  
Outcome  TimePoints 
Consumers knowledge, attitude and perception towards online pharmacies in India.  Three Months 
 
Secondary Outcome  
Outcome  TimePoints 
NIL  NIL 
 
Target Sample Size   Total Sample Size="1000"
Sample Size from India="1000" 
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" 
Phase of Trial   N/A 
Date of First Enrollment (India)   22/10/2025 
Date of Study Completion (India) Applicable only for Completed/Terminated trials 
Date of First Enrollment (Global)  22/10/2025 
Date of Study Completion (Global) Applicable only for Completed/Terminated trials 
Estimated Duration of Trial   Years="0"
Months="4"
Days="0" 
Recruitment Status of Trial (Global)   Not Applicable 
Recruitment Status of Trial (India)  Not Yet Recruiting 
Publication Details   N/A 
Individual Participant Data (IPD) Sharing Statement

Will individual participant data (IPD) be shared publicly (including data dictionaries)?  

Response - NO
Brief Summary  

Online pharmacy, also known as e-pharmacy, is an online platform that enables customers to buy medicinal products and services, and ensures convenient delivery to their homes. Before the COVID-19 pandemic, the use of online pharmacies in India was relatively limited. However, during the pandemic, the adoption of online pharmacy services grew significantly and has continued to remain strong even in the post-COVID period. We are conducting this study to explore the attitudes and perceptions of Indian consumers towards online pharmacies. It will involve both a quantitative cross-sectional survey and sentiment analysis of consumers’ online reviews and comments. The results from both analyses will be triangulated to generate final insights. These insights could then be leveraged by prominent online pharmacies to address consumer concerns, thereby improving the quality of future services.

Through a cross-sectional survey, the aim is to explore the attitudes and perceptions of consumers towards online pharmacies. It will help better understand the key factors influencing online pharmacy usage, satisfaction levels, and concerns, and contribute to improving the future of digital healthcare services in India. The second part of the study will be sentiment analysis which will scrutinize sentiments expressed in customer reviews on various web portals including third party websites.

 
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