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CTRI Number  CTRI/2025/10/095625 [Registered on: 06/10/2025] Trial Registered Prospectively
Last Modified On: 01/10/2025
Post Graduate Thesis  No 
Type of Trial  Interventional 
Type of Study   Behavioral 
Study Design  Randomized, Parallel Group Trial 
Public Title of Study   Effectiveness of social media reels to improve oral health practices among school children. 
Scientific Title of Study   Assessing the efficacy of short-reel content on social media for enhancing oral hygiene practices among 12-year-old school-going children. 
Trial Acronym  NIL 
Secondary IDs if Any  
Secondary ID  Identifier 
NIL  NIL 
 
Details of Principal Investigator or overall Trial Coordinator (multi-center study)  
Name  Dr. Sahana S 
Designation  Professor and Head 
Affiliation  Professor and Head, Public Health DentistryPeoples College Of Dental Sciences And Research Centre 
Address  Public Health Dentistry Department, Peoples College Of Dental Sciences And Research Centre
Ayodhya Bypass Road
Bhopal
MADHYA PRADESH
462037
India 
Phone  09235650627  
Fax    
Email  sahana20579@gmail.com  
 
Details of Contact Person
Scientific Query
 
Name  Dr. Sahana S 
Designation  Professor and Head 
Affiliation  Professor and Head, Public Health Dentistry, Peoples College Of Dental Sciences And Research Centre 
Address  G -4, Public Health Dentistry Department, Peoples College Of Dental Sciences And Research Centre
Ayodhya Bypass Road
Bhopal
MADHYA PRADESH
462037
India 
Phone  09235650627  
Fax    
Email  sahana20579@gmail.com  
 
Details of Contact Person
Public Query
 
Name  Dr. Sahana S 
Designation  Professor and Head 
Affiliation  Peoples College Of Dental Sciences And Research Centre 
Address  G -4, Public Health Dentistry Department, Peoples College Of Dental Sciences And Research Centre
Ayodhya Bypass Road
Bhopal
MADHYA PRADESH
462037
India 
Phone  09235650627  
Fax    
Email  sahana20579@gmail.com  
 
Source of Monetary or Material Support  
Dr Sahana S, Public Health Dentistry Department, G-4, Peoples College of Dental Sciences and Research Centre, Bhopal 
 
Primary Sponsor  
Name  Dr Sahana S 
Address  Public Health Dentistry Department, G-4, Peoples College of Dental Sciences and Research Center, Bhopal 
Type of Sponsor  Research institution 
 
Details of Secondary Sponsor  
Name  Address 
NIL  NIL 
 
Countries of Recruitment     India  
Sites of Study  
No of Sites = 1  
Name of Principal Investigator  Name of Site  Site Address  Phone/Fax/Email 
Dr Sahana S  Peoples College of Dental Sciences and Research Centre  G-4, Public Health Dentistry Department
Bhopal
MADHYA PRADESH 
09235650627

sahana20579@gmail.com 
 
Details of Ethics Committee  
No of Ethics Committees= 1  
Name of Committee  Approval Status 
Peoples College of Dental Sciences and Research Centre  Approved 
 
Regulatory Clearance Status from DCGI  
Status 
Not Applicable 
 
Health Condition / Problems Studied  
Health Type  Condition 
Healthy Human Volunteers  Oral hygiene practices 
 
Intervention / Comparator Agent  
Type  Name  Details 
Intervention  Group exposed to short-reel content on oral hygiene   The intervention group will receive access to short-film content on social media platforms focused on oral hygiene practices. The content will include educational videos, animations, and interactive quizzes aimed at promoting oral health habits. The control group will not receive any intervention and will follow their usual oral hygiene routines 
Comparator Agent  Group not exposed to short reels on oral hygiene  The control group will not receive any intervention and will follow their usual oral hygiene routines. 
 
Inclusion Criteria  
Age From  12.00 Year(s)
Age To  13.00 Year(s)
Gender  Both 
Details  students aged 12 years;
students willing to participate; and
students capable of effective communication.
 
 
ExclusionCriteria 
Details  Students with systemic diseases, those taking medications, and those unwilling to participate. The study will also exclude children with significant cognitive or physical impairments that could potentially hinder their ability to engage effectively 
 
Method of Generating Random Sequence   Computer generated randomization 
Method of Concealment   Sequentially numbered, sealed, opaque envelopes 
Blinding/Masking   Outcome Assessor Blinded 
Primary Outcome  
Outcome  TimePoints 
Better oral hygiene practices and increased oral health awareness  1 month 
 
Secondary Outcome  
Outcome  TimePoints 
NIL  NIL 
 
Target Sample Size   Total Sample Size="380"
Sample Size from India="380" 
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" 
Phase of Trial   N/A 
Date of First Enrollment (India)   15/10/2025 
Date of Study Completion (India) Applicable only for Completed/Terminated trials 
Date of First Enrollment (Global)  Date Missing 
Date of Study Completion (Global) Applicable only for Completed/Terminated trials 
Estimated Duration of Trial   Years="0"
Months="3"
Days="0" 
Recruitment Status of Trial (Global)   Not Applicable 
Recruitment Status of Trial (India)  Not Yet Recruiting 
Publication Details   N/A 
Individual Participant Data (IPD) Sharing Statement

Will individual participant data (IPD) be shared publicly (including data dictionaries)?  

Response - NO
Brief Summary  

Background:
Social media has emerged as a powerful educational tool due to its wide reach, accessibility, and ability to deliver quick, engaging content. Oral health, an integral component of general well-being, greatly influences childrens quality of life, confidence, and social interactions. Despite existing school-based oral health programs, oral hygiene practices among adolescents remain suboptimal. Short, visually stimulating video content reels on platforms like Instagram, Facebook, and WhatsApp may offer a novel, effective method of improving oral health awareness and practices in schoolchildren.

Objective:
To evaluate the effectiveness of social media based short reel educational content in enhancing oral health knowledge, attitudes, and hygiene practices among 12 year old schoolchildren.

Methodology:
A quasi-experimental study will be conducted among 380 schoolchildren aged 12 years, recruited from seven schools through stratified convenience sampling. Five schools will constitute the intervention group and will receive structured, evidence-based oral health education through short reel content disseminated on social media platforms Instagram, Facebook, WhatsApp. The control group, comprising two schools, will receive a conventional chairside educational talk without social media reinforcement. Data will be collected at baseline and post intervention using a validated questionnaire assessing knowledge, attitude, and practices KAP, along with clinical evaluation of oral hygiene using the Oral Hygiene Index Simplified OHI-S.

Expected Results:
It is anticipated that children in the intervention group will demonstrate statistically significant improvements in oral health knowledge, attitudes, and practices compared to the control group. A reduction in mean OHI-S scores post intervention is expected, supporting the effectiveness of short reel content in reinforcing oral hygiene behavior.


 
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