| CTRI Number |
CTRI/2025/07/091558 [Registered on: 24/07/2025] Trial Registered Prospectively |
| Last Modified On: |
23/07/2025 |
| Post Graduate Thesis |
Yes |
| Type of Trial |
Observational |
|
Type of Study
|
Cross Sectional Study |
| Study Design |
Other |
|
Public Title of Study
|
Influence of food label on consumer purchasing behavior |
|
Scientific Title of Study
|
Influence of food label on consumer purchasing behavior |
| Trial Acronym |
. |
|
Secondary IDs if Any
|
| Secondary ID |
Identifier |
| NIL |
NIL |
|
|
Details of Principal Investigator or overall Trial Coordinator (multi-center study)
|
| Name |
Aditi Ajay Pawar |
| Designation |
Student |
| Affiliation |
Dr BMN college of Homescience |
| Address |
Dr. BMN College of Home Science 338 RA Kidwai Marg Matunga East Mumbai Maharashtra 400019
Mumbai
MAHARASHTRA
400019
India |
| Phone |
9175160431 |
| Fax |
|
| Email |
aditiepawar@gmail.com |
|
Details of Contact Person
Scientific Query
|
| Name |
Dr Rupali Sengupta |
| Designation |
HOD of DR BMN college |
| Affiliation |
Dr BMN college of Homescience |
| Address |
Dr. BMN College of Home Science Department of Clinical Nutrition and Dietetics 338 RA Kidwai Marg Matunga East Mumbai Maharashtra 400019
Mumbai
MAHARASHTRA
400019
India |
| Phone |
9820617577 |
| Fax |
|
| Email |
rupali@bmncollege.com |
|
Details of Contact Person
Public Query
|
| Name |
Dr Rupali Sengupta |
| Designation |
HOD of DR BMN college |
| Affiliation |
Dr BMN college of Homescience |
| Address |
Dr. BMN College of Home Science Department of Clinical Nutrition and Dietetics 338 RA Kidwai Marg Matunga East Mumbai Maharashtra 400019
Mumbai
MAHARASHTRA
400019
India |
| Phone |
9820617577 |
| Fax |
|
| Email |
rupali@bmncollege.com |
|
|
Source of Monetary or Material Support
|
| Dr. BMN College of Home Science, Department of Clinical Nutrition and Dietetics, 338 R.A. Kidwai Marg, Matunga East, Mumbai, Maharashtra 400019 |
|
|
Primary Sponsor
|
| Name |
Aditi Ajay Pawar |
| Address |
Dr bhanuben mahendra nanavati college of home science 38 rafi ahmed kidwai road matunga east mumbai maharashtra 400019 India
|
| Type of Sponsor |
Other [Self] |
|
|
Details of Secondary Sponsor
|
| Name |
Address |
| Aditi Ajay Pawar |
Dr bhanuben mahendra nanavati college of home science 38 rafi ahmed kidwai road matunga east mumbai maharashtra 400019 India
|
|
|
Countries of Recruitment
|
India |
|
Sites of Study
|
| No of Sites = 1 |
| Name of Principal
Investigator |
Name of Site |
Site Address |
Phone/Fax/Email |
| Dr Rupali Sengupta |
Dr BMN College Of Home science |
Dr. BMN College of Home Science, Department of Clinical Nutrition and Dietetics, 338 R.A. Kidwai Marg, Matunga East, Mumbai, Maharashtra 400019 east mumbai maharashtra 400019 India
Mumbai
MAHARASHTRA |
98924 15789
aditiepawar@gmail.com |
|
|
Details of Ethics Committee
|
| No of Ethics Committees= 1 |
| Name of Committee |
Approval Status |
| Seva Mandal Education Society |
Approved |
|
|
Regulatory Clearance Status from DCGI
|
|
|
Health Condition / Problems Studied
|
| Health Type |
Condition |
| Healthy Human Volunteers |
none |
|
|
Intervention / Comparator Agent
|
| Type |
Name |
Details |
| Intervention |
Nil |
Nil |
|
|
Inclusion Criteria
|
| Age From |
18.00 Year(s) |
| Age To |
45.00 Year(s) |
| Gender |
Both |
| Details |
Literate and Regular visitor at Grocery Store |
|
| ExclusionCriteria |
| Details |
Deaf Blind and Individual having Language Barrier |
|
|
Method of Generating Random Sequence
|
Not Applicable |
|
Method of Concealment
|
Not Applicable |
|
Blinding/Masking
|
Not Applicable |
|
Primary Outcome
|
| Outcome |
TimePoints |
Evidence on whether labeled food items promote healthier eating habits compared to unlabeled ones
Insights into whether consumers prioritize health related labels price or branding during purchase decisions |
4 week |
|
|
Secondary Outcome
|
| Outcome |
TimePoints |
Evidence on whether labeled food items promote healthier eating habits compared to unlabeled ones
Insights into whether consumers prioritize health related labels price or branding during purchase decisions
|
4 weeks |
|
|
Target Sample Size
|
Total Sample Size="600"
Sample Size from India="600"
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" |
|
Phase of Trial
|
N/A |
|
Date of First Enrollment (India)
|
03/08/2025 |
| Date of Study Completion (India) |
Applicable only for Completed/Terminated trials |
| Date of First Enrollment (Global) |
Date Missing |
| Date of Study Completion (Global) |
Applicable only for Completed/Terminated trials |
|
Estimated Duration of Trial
|
Years="0"
Months="11"
Days="30" |
|
Recruitment Status of Trial (Global)
|
Not Applicable |
| Recruitment Status of Trial (India) |
Not Yet Recruiting |
|
Publication Details
|
N/A |
|
Individual Participant Data (IPD) Sharing Statement
|
Will individual participant data (IPD) be shared publicly (including data dictionaries)?
Response - NO
|
|
Brief Summary
|
This study explores how various types of food labels affect consumer purchasing behaviour. It aims to identify which labelling strategies are most effective in guiding choices evaluate consumer awareness and assess their influence on health outcomes. The study helps create labelling strategies that are impactful and educational by merging consumer thought processes and nutritional science. |