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CTRI Number  CTRI/2025/03/081926 [Registered on: 07/03/2025] Trial Registered Prospectively
Last Modified On: 05/03/2025
Post Graduate Thesis  Yes 
Type of Trial  Interventional 
Type of Study   Behavioral 
Study Design  Other 
Public Title of Study   Evaluate how well an awareness program improves the knowledge and practices of postnatal mothers learn about the MAA (Mothers Absolute Affection) program in a specific hospital 
Scientific Title of Study   Assess the Effectiveness of Awareness Program on Knowledge and Practice Regarding MAA (Mothers Absolute Affection) Programme among Postnatal MotherS in Selected Hospital 
Trial Acronym  MAA ( MOTHERS ABSOLUTE AFFECTION)  
Secondary IDs if Any  
Secondary ID  Identifier 
NIL  NIL 
 
Details of Principal Investigator or overall Trial Coordinator (multi-center study)  
Name  Vaishnavi wasudeo Dongare 
Designation  post graduate student  
Affiliation  Datta Meghe institution higher education and research, sawangi meghe, wardha 
Address  Graund floor, smt. Radhikabai meghe memorial college of nursing, sawangi meghe, wardha

Wardha
MAHARASHTRA
442001
India 
Phone  7397924416  
Fax    
Email  vaishnavidongare2169@gmail.com  
 
Details of Contact Person
Scientific Query
 
Name  Kavita Gomase 
Designation  Assistent professor  
Affiliation  Datta Meghe institution higher education and research, sawangi meghe, wardha 
Address  Graund floor smt. Radhikabai meghe memorial college of nursing sawangi meghe wardha

Wardha
MAHARASHTRA
442001
India 
Phone  9175515580  
Fax    
Email  kavitapravin3@gmail.com  
 
Details of Contact Person
Public Query
 
Name  Kavita Gomase 
Designation  Assistent professor  
Affiliation  Datta Meghe institution higher education and research, sawangi meghe, wardha 
Address  Graund floor, smt. Radhikabai meghe memorial college of nursing, sawangi meghe, wardha

Wardha
MAHARASHTRA
442001
India 
Phone  9175515580  
Fax    
Email  kavitapravin3@gmail.com  
 
Source of Monetary or Material Support  
Datta meghe institute of higher education and research, sawangi meghe, wardha, maharashtra, 442001, india 
 
Primary Sponsor  
Name  Datta meghe institute of higher education and research  
Address  sawangi meghe, wardha, maharashtra, 442001 
Type of Sponsor  Private medical college 
 
Details of Secondary Sponsor  
Name  Address 
NIL  NA 
 
Countries of Recruitment     India  
Sites of Study  
No of Sites = 1  
Name of Principal Investigator  Name of Site  Site Address  Phone/Fax/Email 
Dr Vaishnavi Wasudeo Dongare  Acharya Vinobha Bhave Rural Hospital  2nd floor PNC ward 13 14 Acharya Vinobha Bhave Rural Hospital Sawangi Meghe Wardha
Wardha
MAHARASHTRA 
7397924416

vaishnavidongare2169@gmail.com 
 
Details of Ethics Committee  
No of Ethics Committees= 1  
Name of Committee  Approval Status 
Datta meghe institute of higher education and research   Approved 
 
Regulatory Clearance Status from DCGI  
Status 
Not Applicable 
 
Health Condition / Problems Studied  
Health Type  Condition 
Healthy Human Volunteers  Postnatal mother who are breastfeeding  
 
Intervention / Comparator Agent  
Type  Name  Details 
Intervention  Awareness program regarding Mother absolute affection programme among postnatal mother  Doing awareness programme related Mother absolute affection programme On 7th day we give posttest to patient on same questionnaire. The data collection was conducted on given time. Investigator thanked to study participants and authorities for their great support.  
Comparator Agent  NIL  NA 
 
Inclusion Criteria  
Age From  21.00 Year(s)
Age To  32.00 Year(s)
Gender  Female 
Details  1.Postnatal mothers who are present at time of data collection.
2.Postnatal mothers who are willing to participate in the study.
 
 
ExclusionCriteria 
Details  1.Post natal mothers who are health worker.
2.Post natal mothers who are already attended awareness programme on mother absolute affection programme.
3.Post natal mothers are diagnosed as postnatal psychological conditions.
 
 
Method of Generating Random Sequence   Not Applicable 
Method of Concealment   Not Applicable 
Blinding/Masking   Not Applicable 
Primary Outcome  
Outcome  TimePoints 
Improve knowledge and practice regarding MAA (Mother’s Absolute Affection) Programme through the awareness program  assessment will be done after 7 day providing awareness program session through the awareness program 
 
Secondary Outcome  
Outcome  TimePoints 
NIL  NA 
 
Target Sample Size   Total Sample Size="80"
Sample Size from India="80" 
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" 
Phase of Trial   Phase 3/ Phase 4 
Date of First Enrollment (India)   04/04/2025 
Date of Study Completion (India) Applicable only for Completed/Terminated trials 
Date of First Enrollment (Global)  04/04/2025 
Date of Study Completion (Global) Applicable only for Completed/Terminated trials 
Estimated Duration of Trial   Years="2"
Months="0"
Days="0" 
Recruitment Status of Trial (Global)   Not Yet Recruiting 
Recruitment Status of Trial (India)  Not Yet Recruiting 
Publication Details   N/A 
Individual Participant Data (IPD) Sharing Statement

Will individual participant data (IPD) be shared publicly (including data dictionaries)?  

Response - NO
Brief Summary  

Introduction: In addition to ongoing initiatives through the health systems, an enhanced program aims to bring an unwavering focus on breastfeeding promotion. The program will be known as the "Mothers’ Absolute Affection" or "MAA" program. August 5, 2016, was the planned national launch date for the program. Following the national launch of the MAA Program, states and union territories may introduce it in August 2016. The Ministry of Health and Family Welfare’s "Mother’s Absolute Affection" (MAA) program is a national initiative that aims to bring unwavering attention to breastfeeding promotion and offer counseling services to support breastfeeding through health systems. Background: Increased Access to Breastfeeding (MAA) is a nationwide initiative to promote breastfeeding that is focused on all states and union territories (UTs), approximately 3.9 crore pregnant and nursing mothers, 8.8 lakh ASHAs, 1.5 lakh Sub-centers, and 17,000 birthing facilities/delivery points. Few valid and trustworthy instruments exist to evaluate lactation and the practices and knowledge surrounding infant feeding. All governments are urged by the declaration to create national breast-feeding policies and establish suitable national goals. Objective: To assess the existing knowledge regarding Mother absolute affection programme among postnatal mothers. To assess the practice regarding Mother absolute affection programme among postnatal mothers. To assess the effectiveness of awareness program regarding, the Mother absolute affection programme among postnatal mothers. To correlate the knowledge and practice regarding Mother Absolute affection programme among postnatal mothers. To associate knowledge and practice regarding MAA programme among postnatal mothers. Method: Is intended to have a sample size of 80 and will employ a pre-test and post-test design. The study will be conducted in selected hospitals in Wardha district. Non-probability convenient sampling technique. Expected Outcome: The goal of this research is to spread knowledge. Research attempts to spread knowledge regarding MAA programme throughout training for AVBRH of  postnatal mother. Regarding MAA programme during training for a AVBRH of post natal mother.

 
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