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CTRI Number  CTRI/2024/10/075190 [Registered on: 14/10/2024] Trial Registered Prospectively
Last Modified On: 06/10/2024
Post Graduate Thesis  Yes 
Type of Trial  Observational 
Type of Study   Cross Sectional Study 
Study Design  Single Arm Study 
Public Title of Study   Influence of Beliefs, Personal Values and Personality Traits on Consumer Identity of Individuals aged 18-24  
Scientific Title of Study   Influence of Social Axioms, Personal Values and Personality Traits on Young Adults Consumer Identity in an Environmental Context 
Trial Acronym  NIL 
Secondary IDs if Any  
Secondary ID  Identifier 
NIL  NIL 
 
Details of Principal Investigator or overall Trial Coordinator (multi-center study)  
Name  Paul Thomas 
Designation  M.Sc. Clinical Psychology Student 
Affiliation  Manipal College of Health Professions 
Address  Department of Clinical Psychology, Manipal College of Health Professions, Manipal Academy of Higher Education, Madhav Nagar

Udupi
KARNATAKA
576104
India 
Phone    
Fax    
Email  paul.mchpmpl2023@learner.manipal.edu  
 
Details of Contact Person
Scientific Query  
Name  Emarson V P 
Designation  Assistant Professor 
Affiliation  Manipal College of Health Professions 
Address  Department of Clinical Psychology, Manipal College of Health Professions, Manipal Academy of Higher Education, Madhav Nagar

Udupi
KARNATAKA
576104
India 
Phone  8847521527  
Fax    
Email  emarson.vp@manipal.edu  
 
Details of Contact Person
Public Query  
Name  Priyanka Krishnan  
Designation  Assistant Professor 
Affiliation  Manipal College of Health Professions 
Address  Department of Clinical Psychology, Manipal College of Health Professions, Manipal Academy of Higher Education, Madhav Nagar

Udupi
KARNATAKA
576104
India 
Phone  9895316946  
Fax    
Email  priyanka.krishnan@manipal.edu  
 
Source of Monetary or Material Support  
Department of Clinical Psychology, Manipal College of Health Professions, Manipal Academy of Higher Education, Madhav Nagar, Karnataka 576104, India. 
 
Primary Sponsor  
Name  Paul Thomas 
Address  Department of Clinical Psychology, Manipal College of Health Professions, Manipal Academy of Higher Education, Madhav Nagar, Karnataka 576104 
Type of Sponsor  Other [Self] 
 
Details of Secondary Sponsor  
Name  Address 
NIL  NIL 
 
Countries of Recruitment     India  
Sites of Study  
No of Sites = 1  
Name of Principal Investigator  Name of Site  Site Address  Phone/Fax/Email 
Dr Emarson V P  Manipal College of Health Professions, MAHE.  Department of Clinical Psychology, Manipal Academy of Higher Education, Madhav Nagar
Udupi
KARNATAKA 		 8847521527

emarson.vp@manipal.edu 
 
Details of Ethics Committee  
No of Ethics Committees= 1  
Name of Committee  Approval Status 
Kasturba Medical College and Kasturba Hospital Institutional Ethics Committee-2  Approved 
 
Regulatory Clearance Status from DCGI  
Status 
Not Applicable 
 
Health Condition / Problems Studied  
Health Type  Condition 
Healthy Human Volunteers  Individuals without any diagnosed mental health condition.  
 
Intervention / Comparator Agent  
Type  Name  Details 
Intervention  NIL  NIL 
Comparator Agent  NIL  NIL 
 
Inclusion Criteria  
Age From  18.00 Year(s)
Age To  24.00 Year(s)
Gender  Both 
Details  Any individual with the age range of 18-24 years
Any individual pertaining to sexuality of Male and Female  
 
ExclusionCriteria 
Details  Individual has current condition of mental health illness
Individual is taking any psychiatric medication 
 
Method of Generating Random Sequence   Not Applicable 
Method of Concealment   Not Applicable 
Blinding/Masking   Not Applicable 
Primary Outcome  
Outcome  TimePoints 
The outcome is to bring more understanding of the complex interplay of cultural
antecedents like values and social axioms along with personality in formation of consumer identity. Study can potentially to provide a better perspective in areas such as pro environmental awareness programs in consumers. 		 at baseline 
 
Secondary Outcome  
Outcome  TimePoints 
NIL  NIL 
 
Target Sample Size   Total Sample Size="240"
Sample Size from India="240" 
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" 
Phase of Trial   N/A 
Date of First Enrollment (India)   25/10/2024 
Date of Study Completion (India) Applicable only for Completed/Terminated trials 
Date of First Enrollment (Global)  Date Missing 
Date of Study Completion (Global) Applicable only for Completed/Terminated trials 
Estimated Duration of Trial   Years="0"
Months="9"
Days="0" 
Recruitment Status of Trial (Global)   Not Applicable 
Recruitment Status of Trial (India)  Not Yet Recruiting 
Publication Details   N/A 
Individual Participant Data (IPD) Sharing Statement

Will individual participant data (IPD) be shared publicly (including data dictionaries)?  

Response - NO
Brief Summary   The title of the study is ’Influence of Social Axioms, Personal Values and Personality Traits on Young Adults’ Consumer Identity in an Environmental Context’. The aim of study is to determine the influence of personal values, social axioms, and personality traits on consumer identity in an environmental context. Primary objective is to determine individual effect of social axioms, personal values and personality traits on consumer identity in environmental context. Secondary objective is to determine the interaction effect between social axioms, personal values and personality traits on consumer identity in environmental context. This study will bring more understanding of the complex interplay of cultural antecedents like values and social axioms along with personality in formation of consumer identity. This study has the potential to provide a better perspective in areas such as pro environmental awareness programs in consumers. Following approval from the department of Clinical psychology MAHE, the protocol is then presented to the Institutional Research Committee (IRC) for assent. Subsequently, the approved protocol will then be reviewed by the Institutional Ethics Committee (IEC). Upon clearance from the IEC, the required documents will be submitted to the CTRI to facilitate the registration of the study on the forum. That is, only after availing approval and clearance at all levels, would the study be proceeding with data collection. Participants would be mostly university students of MAHE who fit into the participant criteria.  Data will be collected through both online and offline methods. Microsoft forms software will be used to make online survey forms. Links and QR code for the online form will be circulated in classrooms by researcher after getting permission of faculty in charge. The Microsoft forms will have informed consent. For offline method, scales and informed consent will be printed and researcher will go around campus locations like canteens and classes to collect data. Title and purpose of the study will be provided in written or verbal along with informed consent and scales. Demographic details like age, sex, monthly expenditure on consumption (convenience/shopping/speciality goods) is collected after informed consent and total of 4 scales will be administered in the order of SAS, CIS, BFI, SSV. The questionnaire would be 55+ items in total. Data collection will be continued till 240 participants are reached. 
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