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CTRI Number  CTRI/2025/02/080698 [Registered on: 17/02/2025] Trial Registered Prospectively
Last Modified On: 08/10/2025
Post Graduate Thesis  No 
Type of Trial  Observational 
Type of Study   Cross Sectional Study 
Study Design  Other 
Public Title of Study   How Social Media Influencers Shape Our Choices About Medicine and Nutrition in India 
Scientific Title of Study   The role of social influencers and social media in medication and nutrition intake - A pan Indian digital survey. 
Trial Acronym  NIL 
Secondary IDs if Any  
Secondary ID  Identifier 
NIL  NIL 
 
Details of Principal Investigator or overall Trial Coordinator (multi-center study)  
Name  Dr Mohamed Siddiq Muhammad Basheer 
Designation  Junior Resident 
Affiliation  Kasturba medical College, Manipal 
Address  Department of pharmacology KMC, Manipal, Udupi, Karnataka

Udupi
KARNATAKA
576104
India 
Phone  6385725517  
Fax    
Email  drmohamedbasheer19@gmail.com  
 
Details of Contact Person
Scientific Query  
Name  Dr Mohamed Siddiq Muhammad Basheer 
Designation  Junior Resident 
Affiliation  Kasturba medical College, Manipal 
Address  Department of pharmacology KMC, Manipal, Udupi, Karnataka


KARNATAKA
576104
India 
Phone  6385725517  
Fax    
Email  drmohamedbasheer19@gmail.com  
 
Details of Contact Person
Public Query  
Name  Dr Jeffrey Pradeep Raj 
Designation  Associate Professor 
Affiliation  Kasturba Medical College Manipal 
Address  Department of pharmacology KMC, Manipal, Udupi, Karnataka

Udupi
KARNATAKA
576104
India 
Phone  8095464464  
Fax    
Email  jpraj.m07@gmail.com  
 
Source of Monetary or Material Support  
Not applicable 
 
Primary Sponsor  
Name  Mohamed Siddiq Muhammad Basheer 
Address  Department of pharmacology KMC, Manipal, Udupi, Karnataka - 576104, India  
Type of Sponsor  Other [self] 
 
Details of Secondary Sponsor  
Name  Address 
NIL  NIL 
 
Countries of Recruitment     India  
Sites of Study  
No of Sites = 1  
Name of Principal Investigator  Name of Site  Site Address  Phone/Fax/Email 
Dr Mohamed Siddiq Muhammad Basheer  Kasturba medical college Manipal  Department of pharmacology KMC, Manipal, Udupi, Karnataka - 576104
Udupi
KARNATAKA 		 6386725517

drmohamedbasheer19@gmail.com 
 
Details of Ethics Committee
Modification(s)  
No of Ethics Committees= 1  
Name of Committee  Approval Status 
Kasturba Medical College and Kasturba Hospital Institutional Ethics Committee-2  Approved 
 
Regulatory Clearance Status from DCGI  
Status 
Not Applicable 
 
Health Condition / Problems Studied  
Health Type  Condition 
Healthy Human Volunteers  Healthy 
 
Intervention / Comparator Agent  
Type  Name  Details 
Intervention  NOT APPLICABLE  NOT APPLICABLE 
 
Inclusion Criteria  
Age From  18.00 Year(s)
Age To  99.00 Year(s)
Gender  Both 
Details  1. Participants must be 18 years or older of any biological sex and from INDIA
2. Participants must provide informed consent to participate in the study.
 
 
ExclusionCriteria 
Details  1. Incompletely filled survey forms (anything less than 100%)
2. Those who fail to answer the trap question correctly
3. Participants who have been working abroad in the last 6 months
 
 
Method of Generating Random Sequence   Not Applicable 
Method of Concealment   Not Applicable 
Blinding/Masking   Not Applicable 
Primary Outcome  
Outcome  TimePoints 
Frequency of Health-Related Social Media Usage  At Baseline only 
 
Secondary Outcome  
Outcome  TimePoints 
Attitudes & Perception on impact of social media influencers  At Baseline only 
 
Target Sample Size
Modification(s)  		 Total Sample Size="2200"
Sample Size from India="2200" 
Final Enrollment numbers achieved (Total)= "Applicable only for Completed/Terminated trials"
Final Enrollment numbers achieved (India)="Applicable only for Completed/Terminated trials" 
Phase of Trial   N/A 
Date of First Enrollment (India)   01/03/2025 
Date of Study Completion (India) Applicable only for Completed/Terminated trials 
Date of First Enrollment (Global)  Date Missing 
Date of Study Completion (Global) Applicable only for Completed/Terminated trials 
Estimated Duration of Trial   Years="1"
Months="0"
Days="0" 
Recruitment Status of Trial (Global)   Not Applicable 
Recruitment Status of Trial (India)  Open to Recruitment 
Publication Details   N/A 
Individual Participant Data (IPD) Sharing Statement

Will individual participant data (IPD) be shared publicly (including data dictionaries)?  

Response - NO
Brief Summary  

Type of Study: Prospective, Cross-Sectional Study

Aims & Objectives: To assess the impact of social media influencers on health behaviors and the credibility of their health information in the context of medication and nutrition.

Justification for the Study: With the rise of social media influencers, the sharing of health information has transformed significantly. This study addresses the informal and often unregulated nature of health content on social media, exploring how followers in India perceive and respond to information from influencers compared to traditional sources like healthcare professionals. Findings will guide strategies to enhance the quality of health information and promote public health effectively.

Departments Involved: Department of Pharmacology, KMC, Manipal

Study Period: 1st Nov 2024 to 31st Oct 2025 (1 year), post-IEC approval.

Sample Size: Estimated at 6,500 participants, calculated using Cochran’s formula, accounting for a 10% dropout rate.

Sampling Strategy: Convenience sampling (non-probability-based).

Materials and Methods:

  • Inclusion Criteria: Adults (18+ years) from India, who provide informed consent.
  • Exclusion Criteria: Incomplete survey forms, incorrect trap question answers, and recent expatriates (last 6 months).
  • Biological Materials: Not applicable.
  • Statistical Methods: Descriptive and inferential statistics using SPSS, with a significance level set at p < 0.05.
  • Tools: A 15-minute questionnaire covering socio-demographic characteristics, knowledge of health influencers, and views on regulation needs.

Procedure: Data collection will occur digitally through self- or investigator-administered modes, facilitated via online platforms. Informed consent will be obtained before access to the survey.

Potential Risks and Benefits: Minimal risk involved; psychological discomfort may arise from recalling past experiences, but is expected to be temporary. Potential benefits include the opportunity for influencers to provide accurate health information.

Ethical Considerations: Study will adhere to ethical guidelines, requiring Institutional Ethics Committee approval and electronic informed consent. Registration with the Clinical Trials Registry of India (CTRI) will precede participant enrollment.


 
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